Our Team


Blaine Lifton
CEO & Founder


Blaine began his advertising career more 30 years ago in Los Angeles – and then San Francisco – before moving to New York. In that time, he has created advertising campaigns for famous brands like McDonald’s, Toyota, Hallmark, CBS News, NBC, ABC, the Academy Awards, WebMD and the San Francisco Giants. He was a key member of the team that rebranded the Select Comfort Adjustable Air Sleep System as The Sleep Number Bed and was instrumental in developing the marketing campaign that led to a historic turnaround of that company’s fortunes, rescuing it from the brink of bankruptcy. Blaine’s entrepreneurial spirit has enabled him to spend the last 22 years as a successful founder, partner and leader in various marketing ventures, the latest being the creation of Hyperbolous.


Marcus Kemp
Creative Director


Marcus has worked for some of the most award winning creative agencies in the industry including BBDO, Hal Riney & Partners, Ammirati & Puris, Hill Holiday and Chiat/Day. The accounts he was responsible for include Apple, BMW, AT&T, Intel, Dell, and Capital One. He has won multiple creative awards from the The One Show, Clio, Andy, Communication Arts and 2 Gold Lions at Cannes. Marcus is married with 3 children and is a history buff and a cyclist.


Gerry O’Reilly
Writer & Strategist


Depending on the day and the client, Gerry works on either the creative side or the data analytics side of Hyperbolous. In his somewhat eclectic career, he’s been a magazine and book editor, a writer-producer of TV documentaries, a database developer, and a copywriter at the ad agency Messner Vetere Berger McNamee Schmetterer (now Havas), the former home of many members of the Hyperbolous team. There he created campaigns for clients like Volvo, Dunkin’ Donuts, MCI and Healthrider.


Pamela Hopkins
COO & Director of Production


Pam’s career in advertising started in account management while at J. Walter Thompson/SF, primarily working with client Jenny Craig. Pam transitioned into broadcast production for the same client and Sprint as well. She rose to head the department after 10 years before moving up to Publicis/Seattle to eventually lead the department and produce work for T-Mobile, Washington State Lottery, Seattle Mariners, Seattle Seahawks and Ben Bridge Jewelers. Living in New York since 2003, Pam has been able to use her production/management skills to run operations for the agency as well.


Tim Werner
Senior Strategic Advisor


As a former Chief Marketing Officer of Sleep Number and Marketing Manager at LL Bean, Tim brings a valuable client perspective to our business. He is a champion of innovative, disruptive creative, while at the same time acting as our practical business conscience-ensuring that our work meets our clients’ actual business needs. Tim adds tremendous value to all of our new business meetings because he is able to speak in detail about what it’s like to work with Hyperbolous from the client’s side of the business. As such, he provides us with a distinctive advantage over other advertising agencies.


Laramie Lifton
Senior Art Director


Laramie brings us a wealth of creative experience in design and art direction, and applies those talents to video, web design, social media and collateral. After studying graphic design and film at the School of Visual Arts in New York City, she initially focused on editorial and visual effects at HAVAS on prestigious accounts such as Jaguar, ExxonMobil and Charles Schwab. She then moved to L.A. to join the Marketing and Communications Group for Universal Music Publishing, working with their extensive roster of top songwriters, producers and recording artists. Happily, a few years ago she moved back to New York and joined us as Senior Art Director, bringing her considerable talents with her.


Andrew Rider
Director of Client Services


Andrew has an impressive track record leading teams in the creation and execution of results-driven omni-channel strategies for a broad array of top brands within the highly regulated health care, financial services and beverage industries, including award winning campaigns and global launches for Novartis, Sanofi-Aventis, Pfizer, Bank of America, Bank One, AIM Mutual Funds, Snapple, Miller Beer, Johnnie Walker, Colgate and the Metropolitan Museum of Art. A Columbia University graduate, Andrew lives in Connecticut with his wife and two children.


Bill Rohn
Senior Editor


Bill is an experienced and talented editor with an advanced level of expertise in post-production that provides an asset rarely found directly within an ad agency. He has worked on many award winning campaigns, including GE, Burger King, BMW, Dunkin’ Donuts and Coca Cola. He is a graduate of The Film School at Northwestern University.


Abigail Redington
Graphic Designer


Abigail is a young graphic designer who has applied her considerable talents across a wide range of disciplines and brands within the health care, beverage, retail & digital industries. In addition to her omnichannel design talents, she is a great resource for everything that is happening in the ever changing world of social media. She’s Drexel University graduate with midwestern roots.


Mark Doerrier
Video Solutions Artist


Mark is a passionate “Solutions Artist” in all methods of video and audio capture, post-production, encoding and delivery. Along with his technical abilities, Mark has a long history of award winning creative work as a producer/journalist for Japanese television networks NTV, Fuji, NHK, TV Asahi and TBS. His current interests extend to open source hardware and software projects related to video, air quality and citizen science. Other creative work includes a daily comic strip in Japan and ongoing music composing.


Howie Krakow
Writer, Strategist, Contrarian


Howie has been the owner, partner or executive vice president of some of the most successful advertising agencies in Chicago, Los Angeles and New York. He has conceived the business strategies and either created or supervised the execution of advertising campaigns for some of the best known corporations in the world: Toyota, Home Depot, McDonald’s, Schering Plough, Stouffers, Safeway, AT&T and numerous others. Many of those companies were successful long before he provided marketing advice or creative solutions. All of them were more successful after his involvement. He received his Bachelor’s Degree from Guilford College and his MBA from the Kellogg School of Business at Northwestern University.


Katie Lukas
Digital Director


Katie’s online career has encompassed many disciplines and mediums, and she has developed a keen and experienced eye for design and UI. She has been engaged in web and graphic design since 1995, working on the original weather.com, projects for Apple, Kodak, and a number of financial, insurance, and healthcare companies. She has also helped companies by writing business plans and comprehensive strategies on how to develop and more effectively integrate web businesses into their companies. For Dow Jones, she built OpinionJournal.com from scratch, on a custom platform, and over the course of a year took over all of their other vertical sites. Katie has also evaluated call centers and their integration points into businesses, reviewed supply chains and value chains and evaluated enterprise-class software to manage them.


Steve Soldano
Senior Media Strategist & Planner


Steve is a seasoned industry professional with over 20 years of Agency-side media experience. Prior to working with us at Hyperbolous, he was a Global Managing Partner at Universal McCann, and Partner/Director of Media Services at Deutsch, as well as having worked at other leading New York agencies. Steve has hands on experience in planning & buying traditional, direct response, digital display, search, programmatic; promotions & events across all media types both in the US and globally for multiple blue chip clients including MCI, Voice Stream, BMW, Volvo, Mitsubishi Motors, L’Oreal, British Airways, Bacardi, Tanqueray, Ikea, New Balance, Eastman Kodak, American Express, Mastercard, Cisco Systems, Microsoft, & Intel.

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