Vestar Capital Partners is a leading middle-market private equity firm. When they asked us in 2007 to help differentiate the firm, we built a website around the one asset no other firm could match: Vestar’s extraordinary people. In a series of videos, which we shot and edited, we helped the Vestar principals tell their story in their own words, revealing the unique Vestar personality that had gotten lost in a crowded field.
Since then, we’ve shot and edited Vestar’s annual portfolio company videos, and in 2013 we launched an entirely new Vestar website. (On the web, as in private equity, you can never stand still.)