It must be true. I read it on the Internet.
It’s no secret that information found on the web has often been met with skepticism. When WebMD was created in 1996, even skepticism would have been an improvement.
So WebMD’s central mission – to become a reliable and credible resource for medical information – was challenging to say the least.
At first, we helped them not with advertising, but with thinking. We worked with them to create interactive tools that provided real benefits – often lifesaving benefits – to site visitors with specific diseases or conditions.
Later, in an ambitious national TV campaign, we featured the actual people who used the never-before-seen interactive tools. The power of these very personal testimonials emerged quickly.
Immediately, site visits began to rise. And kept on rising. Soon, more than 80 million people per month were counting on WebMD for reliable, understandable and useable answers to their most pressing health questions. Simultaneously, brand awareness began to climb.
In 2009 and 2010, WebMD received the ultimate accolade: an independent survey conducted by a prestigious national research firm found WebMD to be the most trusted brand in America – not the most trusted healthcare website, but the most trusted brand in the US.SEE WEBMD TV
- Web Design