A cookware company with roots in 19th-century France.

In the decades since the 1800s, Cristel has grown to become one of the leading premium cookware companies in the world, with products sold in over 30 countries and in major cities like Paris, New York, Tokyo, London and Moscow. However, the one country that Cristel had not yet conquered was the United States. When Hyperbolous met with Cristel’s management in 2017 it was clear to us that they were looking for a sophisticated way to introduce their unique high-quality cookware to upscale American consumers. You can see the result of our efforts here.

LAUNCH STRATEGY / PRINT / COLLATERAL / WEB DESIGN