Personal Comfort

A humble challenger to the Goliath of number beds.

Personal Comfort began life as a tiny upstart to Sleep Number in the rarified number bed category. Over time they have developed into a serious competitor in the bedding industry, not only to Sleep Number but to many others due to their modest prices and direct-to-consumer model. Personal Comfort came to Hyperbolous for help with rebranding the company and giving their website a thorough makeover. Sadly, our marketing work for Personal Comfort was put on hiatus when the company ran into various internal challenges. However, we are proud of the work that we began on their behalf.

BRANDING / STRATEGY / WEB DESIGN / SOCIAL